As a small business owner, your daily life consists mostly of putting out fires and making sure the business actually runs the way it should. But the problem with focusing almost exclusively on the daily needs of your business is that it makes looking at the bigger picture that much more difficult. At the end of the day, your business is about driving sales, and if your digital media marketing strategy isn’t absolutely top-notch, you’re going to be leaving money on the table.
So, how do you get more traffic, more engagement, and more sales? Do you need to learn how to sell on Amazon or a similar platform, or can you become super profitable using only your main ecommerce website? Answering these questions can help you improve your business’s bottom line.
- Constantly Upsell Your Product
Make no mistake: upselling is how you ensure every conversion is optimal. As an ecommerce merchant, your job is to help guide your customers in the direction of anything that solves their problem.
In this case, you’re trying to sell people a slightly more expensive product than the one they were considering, and while you might personally some opinions about this approach, there’s no getting around the fact that it works.
- Learn To Reduce Abandoned Carts
Here’s the truth about abandoned cart syndrome: it’s costing your business a ridiculous amount of money.
And it’s not just your website, either. All around the world, there are thousands of ecommerce stores filled with abandoned shopping carts. 67.45 percent of shopping carts are abandoned before the purchase is completed. It’s not a question of “if” it’s happening to you; it’s a question of how often. Which brings us to an important question: what can you do about the abandoned cart epidemic?
One of the easiest ways you can help resolve this issue is by running an email recovery campaign to convince your customers they should complete their purchase.
- Build a Stronger Email List
It may be considered a bit “old fashioned” these days, but the perks of having a robust email list are still pretty impressive. I’m sure some of you are reading this and saying to yourselves, “who even opens ad emails anymore,” but make no mistake; email is still one of the best channels for marketing your product online.
It consistently drives traffic to your store, helps supplement your content marketing efforts, and routinely outperforms both Facebook and Twitter when it comes to generating sales. With 94 percent of people online using email and 75 percent of adult online users citing email as their preferred marketing method, it’s no wonder email marketing is still so relevant today.
It makes sense; there’s an awful lot of chatter on social media these days, and far too many tweets and Facebook posts for the average person to keep up with. More importantly, it makes it significantly more difficult for you and your business to stand out.
If that wasn’t enough, emails have the unique benefit of offering you and your marketing team plenty of space to craft compelling content, rather than worrying about something being under a certain amount of characters. So make sure your business is constantly promoting its newsletters and email lists to get as many subscribers as you can on this high-converting channel.
Of course, it’s not enough to just send out emails constantly. They need to be relevant to your customer, otherwise they’re just spam. So, if we’re talking about your email campaigns as a whole, you’re going to want to start with a strong welcome email the moment your customer signs up. These typically have the highest open rate of any marketing emails, so make the most of this opportunity.
You can also create emails that let your customer know their order is being processed and is headed out soon. There’s nothing customers love more than knowing a business cares about keeping them informed. Finally, make sure your regular newsletters (typically once a week) keep your customers up-to-date with any new discounts, product tips, or interesting company updates.
- Take Advantage Of Instagram
Over the last few years, Instagram has taken the ecommerce world by storm, particularly when it comes to the paid social media ad industry. It’s easy to see why; Instagram offers brands 25 percent more engagement than any other social media platform.
That’s right: even more than Facebook. Using the right hashtags, appropriate filters, and optimal post times is important, but the true potential of Instagram lies in its paid ad program. By taking advantage of Instagram’s reach and the cost-effective nature, you’ll have a massive improvement when it comes to both the traffic and conversions.
What ecommerce marketing tactics are you using to drive traffic and conversions in your business?